A business owner friend told me recently that with money being tight, customers are just looking for an excuse to trade down to a lower-cost product or service. A snippy receptionist or a gristly steak, and you'll never see the patron again.
I think the converse is true, too: a little extra can go a long way to ensuring loyalty.
This afternoon I stopped in to Polished Salon for Natural Nails, 112 S. Union St. in Kennett, to buy a gift card and on a completely uncharacteristic whim decided to get my scratch-and-dent toenails rehabbed while I was there. Too late, I realized I hadn't put enough quarters in the parking meter.
Well, you're not going to believe this: The manager offered to run out and feed the meter for me! Using her own quarters!
Why will I definitely return to Polished?
1. That was above and beyond the call of duty.
2. They did a great job improving my beat-up feet, which actually look civilized for a change.
3. They don't use any acrylic products or iffy chemicals.
4. The workers were kind, cheerful and pleasant, and the place has a happy vibe.
5. And now I know there's free parking behind the building!
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