BULBS: Paperwhite mania

I was tardy buying my bulbs for indoor forcing and managed to snag pretty much the last paperwhite bulbs in Kennett. And when I opened the box containing my amaryllis bulb, I discovered that it had already started growing inside its cardboard confines. It was sending up a ghostly white stalk and flowers. After being exposed to the light for a couple of days, the stalk has turned a light green and the flower is showing slight tinges of pink (it's supposed to be bright red). I supposed I could have returned it to the shop, but it's more interesting to conduct a natural history experiment.