Wouldn't this be a good idea?
From my observations, Starbucks fans have one drink that they invariably order. Somehow, Starbucks should be able to encode on your card the details of that drink. That way, the barista could just scan your card and you wouldn't have to spell out your preferences each time.
Perhaps my brother will recall the time he and I wrote to Frito-Lay with what we thought was a brilliant idea for an ad. The song "Macho Man" by the Village People was a huge hit at the time, and we suggested that they buy the rights and change the words to "Nacho Man."
We received in response a polite letter with some Frito's coupons and a packet of dip mix.
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