Caroline Rance, a Londoner who writes the blog "The Quack Doctor," rediscovered her copy of Horses, Dogs, Birds, Cattle. Accidents and Ailments. First Aid, published in 1906 by the makers of Elliman's Embrocation (no, drug marketing is NOT a recent invention). "Rather than posing as a general veterinary work and sneaking in adverts for the products, the book is openly about Elliman’s Embrocation and it’s no surprise that the product is recommended as a treatment for most things," writes Ms. Rance.
Here is some of the advice the book offers for giving medicine to dogs:
"The majority of persons who keep dogs seldom or never give a dose of medicine to them, and it is often difficult to do so. When medicine can be conveyed in food or drink, it is, of course, the easiest plan of administering it. The dog should not see the prepared food, neither should the first morsel contain it. The suspicious pet should taste the appetising morsel and find that it is all right, and take the medicament in a subsequent one. Dogs soon learn to count, and the programme should be varied each time."
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