We know a young fellow, 28 to be exact, professional, father of two, a Unionville homeowner, for all intents and purposes a clean-cut, responsible, upstanding citizen. So it was more than a surprise when he told us over dinner the other night, with a sheepish grin, that he had scored tickets to the Guns N' Roses reunion show in Hyattsville, Md., this June. He is going not with his wife and kids but with a co-worker who lives in the D.C. area. Tickets cost north of $150 -- and those were the cheaper seats. The VIP packages go for considerably more: for $2,500 you get a seat in the first 10 rows and a backstage tour (but not, alas, a meet-and-greet with Axl and Slash).
The marketers know what they're doing. Putting on one of these tours is hugely expensive, and they know their potential targets are just like our friend: men who want to relive their glory days and generally have much higher incomes than they did in their youth.
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