Wednesday, June 15, 2011

A little change

I'm a loyal Giant shopper, and about a month ago I noticed that a new peacock-ish logo had appeared on their store-brand products. I was pleased to see that there wasn't a huge splashy expensive PR campaign in place to inform shoppers about the new logo, as usually companies make a big deal out of something like this that we consumers really don't care much about. Good for the Carlisle-based grocery chain!
Here's the old logo and the new. And please don't give me grief about buying plastic bottles; I re-use them.

1 comment:

  1. I think Giant and Stop and Shop (my regular store here in NJ) are related - the store brand logo is very similar.

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