Cerveza

Don't be surprised if you see both Spanish and English wording on cartons of Coors Light and Miller Lite this summer. According to a July 12 piece in the "Wall Street Journal," large brewing companies are targeting the Spanish-speaking market in the United States. Anheuser-Busch is increasing its spending with Spanish-language media, and Bud Light is sponsoring the fall tour of Pitbull, the Cuban-American rapper (real name: Armando Christian Pérez), who performs the enormously catchy "I Know You Want Me (Calle Ocho)."
The article says the beer companies are looking to expand their audience to the Hispanic market for two reasons: because "high unemployment has damped the spending power of its core customers -- men ages 21 to 34" and also because "by 2030, Hispanics will account for 23% of the nation's legal-drinking age population, up from 16% in 2010."