The direct-mail advertising people need to take a lesson from their online colleagues.
The minute I post on Facebook that I'm enjoying breakfast at Perkins with a friend, ads will pop up on the screen for pancake mix, or egg recipes, or other businesses near Avondale. Facebook has an algorithm that suggests "people you may know" with amazing accuracy (whether I want to be friends with them, however, is another matter).
But not so with an advertisement that just arrived in the mail. It's from a well-known national charity inviting me to participate in a fundraising run and asking me to attend "an information meeting near you": namely, in Towson, Bel Air, Timonium, White Marsh, and Baltimore, Maryland.
No thanks!
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