Monday, January 12, 2015

SHIVERING: BVA cancels its Polar Plunge for this winter

This chilling news may make you blue -- or, alternatively, may prevent you from becoming so: The Brandywine Valley Association will not be holding its popular Polar Plunge fund-raiser in the Brandywine Creek this winter.
The BVA is merging with the Red Clay Valley Association this spring, and apparently this had something to do with the cancellation. Executive Director James E. Jordan Jr. and Director of Development & Marketing Cynthia L. Jaros explained the decision in a letter on the BVA's website:
"After careful consideration and out of concern that the timeline for our successful merger and the Polar Plunge were nearly identical, we had to make a hard decision. Your loyalty and enthusiasm mean the world to us and we will continue this event next year. After all, many of our own staff and volunteers plunge year after year and we greatly appreciate the outpouring of your community support! We apologize for any inconvenience this may cause, especially to those of you who have already made plans."

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