A local small-business owner told me that over the summer she has been re-thinking her marketing strategy. She and her business partner have decided that instead of joining yet another business group, at a cost of several hundred dollars a year plus a monthly luncheon, they will spend the money on going out to lunch themselves. They are both sociable, pleasant women and realized that they inevitably end up chatting with a wide array of strangers in line or at the table next to them. What better opportunity to get to meet potential customers without having to do any high-pressure sales promotion, which is completely contrary to their nature?
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