You can register online at the BVA's website or on the day of the plunge from 10 to 11 a.m. The plunge into the Brandywine takes place at 11:30.
In this one case, merely participating rates a trophy, as far as I'm concerned, but the official prizes (which are hotly contested, as it were) go to the person raising the most money; the team raising the most money; the group with the most plungers; and the best costumes. One entrepreneurial young fellow I know is asking his friends to join him in the icy waters; if they refuse, he assesses them a $1 "Chickening Out Tax."
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