Richard Allinson, a pal of mine who is a disc jockey in England, took to social media to solicit song suggestions for his Black Friday radio show. Wait a minute, I thought: they don't have Thanksgiving in England; how can they have Black Friday?
It seems that Black Friday is yet another American export, and one that, not surprisingly, is being embraced by British retailers.
"It's become a great day in the calendar," Mark Lewis, online director at a British department store chain, was quoted as saying in a Nov. 28 Wall Street Journal story by Peter Evans.
First, though, marketers need to bring British consumers up to speed on exactly what Black Friday is. According to the article, electronics retailer Currys offered this explanation on its website: "The Black Friday shopping deal phenomenon began in the U.S. It's always the Friday after Thanksgiving Day and is seen as the kickoff for the shopping season leading up to Christmas."
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