Thursday, January 22, 2015

BRANDING: My initial reaction to this bilingual label

While at Lowe's the other day purchasing CLR, I noticed that the handy cleaning chemical now carries a bilingual label. In Spanish, however, "Calcium/Lime/Rust" translates into "Calcio/Cal/Oxido." CCO, anyone?

 
Parenthetically, while searching for this image, I learned that CLR's manufacturer, Jelmar, is a third-generation family business run by Alison Gutterman, the granddaughter of the founder.

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