Wednesday, February 11, 2015

SAY WHAT? When I run the world, things will be different


Well, aren't you lucky, Tilda is in the mood to gripe about some annoyances of the first-world variety.
1. Press releases that don't explain what the group is until the very last sentence. I read an article in a local paper that was a press release from a group whose name I didn't recognize. It started out talking about a competition the group was sponsoring, and some changes in the rules. I kept reading, almost hypnotized, thinking I must have missed what the contest was all about. Not a word of explanation until the final sentence, when the press-release writer finally decided to say the group was all about promoting gardens in public places.
2. Groups that use acronyms without explaining them. A friend forwarded a press release from an equestrian organization that used just its four-letter acronym. What does it stand for? I looked up the group's Facebook page -- and, almost unbelievably, again just the acronym! It wasn't until you drilled down to the group's website that you found out what the letters stood for. And how many people are going to take the time to do that?
3. Promulgating confusing online surveys with repetitive questions. I took a survey today from one of my favorite retailers (the carrot was that they offered a chance to win a $500 gift card). After the first routine, straightforward questions, it asked you to rate the most important and least important of four qualities for online shopping. The question was then repeated 29 more times (literally), with varied combinations of the same qualities over and over again. Honestly, what's the difference between "friendly" and "helpful" salespeople? How do you compare the importance of whether your size is in stock with whether the shipping is fast or the check-out is easy? Fortunately on the final screen there was a comment box asking about the "survey experience." You can bet that I vented.

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