Just put an "S" next to my name -- S for Sucker, that is. I felt so guilty every time I pushed the "No Loyalty" button at the Landhope Farms cash register that I finally signed up for their loyalty card, though I'll probably never use it.
Whoever came up with that phrasing has a profound understanding of the human mind. Really, who wants to keep declaring, with every sub, milk, soda, coffee or ice cream purchase, that they are not loyal to such a key institution in Unionville life?
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