I saw a sign on a car on Concord Pike the other day: "Don't Be an E-Cig Guinea Pig," it proclaimed. As a longtime cavy fan, I was intrigued.
It turns out that the Delaware Division of Public Health is trying to persuade e-cigarette users that "vaping" is not a safe alternative to smoking because it still involves inhaling lots of toxic chemicals.
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| Clever, but using a guinea pig paw instead of a human hand would have been a witty touch. |
Wilmington ad agency Aloysius Butler & Clark used the "guinea pig" angle (one ad shows a very cute guinea pig wearing a hoodie) in a public-service announcement for Healthy Delaware showing a bunch of teens vaping and ostracizing one of their peers as "paranoid" when he suggests their e-cigs are just as bad as the old-fashioned kind. You can watch it on YouTube.
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