Tuesday, May 7, 2019

MARKETING: "Ask your doctor"

Why do doctors have daytime TV playing in their waiting rooms? The programs are tedious enough but the barrage of "ask your doctor" advertisements for medications is appalling. I sat through two hours of it the other morning; I wasn't even a patient and it was making me queasy! Constipation, heart failure, cancer, diabetes: nothing is off limits. And all the ads, by law I suppose, include a laundry list of ominous possible side effects ("Tell your doctor if you experience …").
My fellow waiting-room inmates seemed to be utterly ignoring the blare of the TV, so why have it on at all? Silence would be much preferred and surely more soothing to already jangled nerves.

No comments:

Post a Comment